The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins: 056 How to Stand Out in the Coaching Industry

056 How to Stand Out in the Coaching Industry

Sep 26, 2022

In this week's episode we are talking about how you can stand out in the coaching industry. This is a question we are often asked by current coaches and those looking to train as coaches.There are lots of ways to stand out in what might seem like a crowded market. We are going to offer a number of suggestions today and the important thing is that you find what works best for you.

In this episode you will hear:

- how it is normal to feel a little lost when trying to position yourself as a coach

- about the importance of being yourself and showing your potential clients who you are and how you work

- what training and accreditation can give your coaching practice

- a number of CPD options to enable you to find your own signature style to stand out

- different methods of sharing your message and how they can set you apart from others in your industry

- the power of storytelling

- what it means to niche your business even if you feel resistant to the idea

We give you a number of ideas in this episode that relate to both independent coaches but also internal coaches too. The importance is not to see it as a one size fits all but a range of options that you can try to see which work best for you.

Link to purchase our bestselling book ”Deciding to Coach”: https://www.amazon.co.uk/dp/B09XG1SJWC

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